Managing Your Brand To Develop Your Career
By its very nature, you shouldn’t have to look too hard to find an example of an employee with a robust personal brand. Let me introduce you to Dan Schawbel, a 23-year-old marketing specialist at EMC2.
Poke around on his blog and figure out why Fast Company magazine calls him a ‘personal branding force of nature’. Like all examples, not all of what he does will fit your personality or situation (it doesn’t fit mine), but that doesn’t mean you should write him off completely. Study him and learn. What aspects of Dan’s strategy can you adopt into your own career? Tweak them to fit your own brand.
Where do you think Dan’s career will be when he is 33? I’ve been on this planet almost twice as long as Dan, and I am humbled.
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